Marketing Analytics2018-11-20T14:24:01+00:00

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

DATA-DRIVEN LEADERSHIP

MAs industries become increasingly competitive, companies rely more and more on marketing to attract buyers and prove the value of their spend from brand awareness to impact on revenues. Doing so in today’s digital world requires a clear understanding and management of metrics and analytics.

The Internet promises to revolutionize the dynamics of international commerce and permits new types of measurement tools that will expand the data available to marketers, including advertising measurement and customer profiling.

“Having a clear and shared data strategy is critical for success in the digital era “

– LETIZIA AFFINITO

KEY CHALLENGES:

  • To compete on analytics versus using analytics
  • To identify how data creates value in every activity and business
  • To cultivate a data driven organizational mindset
  • To best communicate marketing results with executive teams and boards: the language of data, and data storytelling

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