Become an Analytical Healthcare Manager

- Leading Strategic Healthcare Decisions with Analytics -

Data Analytics in Healthcare illustrates how managers can turn mountains of information into fresh insights that will help them successfully deliver greater value to physicians, patients and to the healthcare system.

A four-week online program designed to  deliver an outstanding learning experience and valuable outcomes*.

* This is a non-technical program, no coding background is required.

Professor Letizia Affinito

“An innovative lecturer and speaker with over 25 years of experience in Strategic Marketing Communications Management, Letizia Affinito, partners with leaders to help them stand out and survive in the current era of disruptive technological change.”

Introducing Data Analytics in Healthcare

Deepening the healthcare customer insights has never been more valuable to help healthcare managers identify new opportunities and minimize losses. Managers need to identify the right data about their healthcare customers’ behaviors and buying habits and analyze to learn what is changing and what is not. While technology and data infrastructure are addressable with reasonable investments, the scarcest ingredient for the effective use of analytics is managers’ understanding of what is possible.

Data, hardware, and software are available in droves, but human comprehension of the possibilities they enable is much less common. Given that problem, there is a great need for more education aiming at promoting analytical thinking to compete on analytics.

Purposefully designed for both novices and those with quantitative background, this program will provide participants with an exciting collaborative learning experience on the main tools to lead marketing performance and help them answer key questions such as:

  • How can I lead marketing performance in healthcare by designing the appropriate metrics?
  • What are the most important marketing metrics and analytics for me to use in healthcare?
  • How can I measure my various programs’ impact on revenue and profit?
  • How can I best communicate marketing results in healthcare with my executive team and board?

The Data Analytics in Healthcare Program is designed for senior managers, entrepreneurs and executives who are responsible for developing and implementing online/offline marketing and communication strategies both at large and medium established companies from a number of industries such as big pharma, healthcare, biomedical. 

In addition, as analytics in healthcare is a field transcending the functional boundaries within the profession of marketing, as such, it would be of value and interest to almost anyone working within, or wanting to work within, a marketing-related role and contribute to the creation of an analytical organization and be better equipped to compete on analytics and not just use it.

The online program has a max number of 20 participants to increase the level of interaction within virtual class and with Faculty.

In case of open classes, participants will be selected based on two criteria: profiles in line with a quality discussion in the virtual class, including a very good English level; “first in”, based on the date of the application form.

In case of a custom made corporate class, the target, size, and mix of participants will be chosen by the client based on our experience and shared criteria.

Course outcomes include:

Identify and apply the right metrics and analytics for healthcare decision making

Frame problems analytically through problem recognition, stakeholders’ analysis, and review of previous findings

Develop the ability to analyze, model and interpret data to be used to make better strategic decisions

About the Professor

An innovative lecturer and speaker with over 25 years of experience in Strategic Marketing Communications Management, Letizia Affinito, has a Ph.D. in Management teaches Marketing Analytics at Boston College, and both online/offline marketing management topics at Saint John’s University.
Author of the books Empowering the Connected Physician in the e-patient era, Socialize Your Patient Engagement Strategy and e-patient e social media, Letizia is a true volcano, Letizia is led by an innate sense of curiosity and a great amount of sensitivity to the human implications of management. Her motto is “committed to doing good while doing well”. She lives in Rome and Boston and travels most of the year worldwide, researching trends, collecting innovative case studies, and presenting her tools and approaches to lead the disruptive technological change.
Her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Program at INSEAD. 

Explore the topic outlines.

Course Details

Tuition fees

Euros 650.00 (+ VAT and textbooks, cases and readings)

Duration

4 weeks, excluding orientation

Attendance

6-8 hours/week of self-paced learning entirely online*

Schedule

4 zoom meetings (2 hours/week)

*The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly enrichment activities, should you have the time.

Testimonials

Program Structure

To discuss customized dates and programs please send an mail to onlineteaching@letiziaaffinito.com

September 2021

Length:
4 weeks

Program Dates:
09/06 -10/03

Cost:
Euros 650 (+ VAT)

Application Deadline:
August 29

Course Outline

The Data Analytics in Healthcare online program will have a four-week format, and will be extensively based on case discussions and class exercise as teaching method. It integrates rich, interactive media such as videos, collaborative annotations and discussion boards, and other e-learning activities as well as traditional didactic components such as written study guides (program notes).
Early bird participants will be engaged in the case studies selection survey. This will offer an opportunity to include cases which better fit with the class mix specific industries and/or personal learning objectives.
We will use the 60/40 formula, i.e. 60% of case discussion and class exercise, 40% of interactive lecturing. Case discussion is active learning compared to the passive learning of lecturing used by most of the European Universities.

Participants must thoughtfully complete all 4 modules by stated deadlines and collaborate with assigned groups for 4 synchronous meetings.

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Frequently Asked Questions

Do I have to log in at a set time?

How does the learning process work?

At this point, you probably have a few questions, and we’ve got answers.

Enrollment Eligibility

Enrollment Eligibility
Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the program. We confirm enrollment eligibility within one week of your application.

Apply for enrollment today!

In case of open classes, considering the teaching method and required interactivity, the enrollment is subject to an application process to guarantee a homogenous class with a manageable number of participants (max 20).

The online program has a limited number of participants to increase the level of interaction within class and with Faculty. Participants will be selected based on two criteria:

  1. profiles in line with a quality discussion in class, including a very good English level;
  2. “first in”, based on the date of the application form.

The process is fast and simple. After max five days, you will be contacted by e-mail for confirmation with the instructions for on-line payment or via money transfer.

Upcoming Programs in 2021

To discuss customized dates and programs please send an mail to onlineteaching@letiziaaffinito.com

Physician and Patient Empowerment in the new digital era

April 2021 

Length:
4 weeks 

Program Dates:
04/05 -05/02 

Cost:
Euros 650,00 (+ VAT) 

Application Deadline:
March 28 

Sustainability Marketing

May 2021 

Length:
4 weeks 

Program Dates:
05/10 -06/06 

Cost:
Euros 650,00 (+ VAT) 

Application Deadline:
April 30 

Marketing of Innovation

June 2021 

Length:
4 weeks 

Program Dates:
06/14 –07/04 

Cost:
Euros 650,00 (+ VAT) 

Application Deadline:
June 06

Our Online Advantage

Professor Affinito can offer a unique value proposition based on the following four elements:

  • Unique blend of managerial and online teaching experience
  • Cutting edge online learning
  • International peer collaboration and networking
  • Real-world, case-based learning

Immerse yourself in real challenges faced by business leaders across a variety of industries. Each class puts you in the shoes of executives from Amazon, Netflix, and Unilever. You’ll wrestle with the same issues they faced, while problem-solving and interacting with fellow learners from around the world.
Each program is designed to provide higher education which is for everybody affordable, customized, relevant. This is by far more effective than certificates, especially for its target audience, young managers and executives looking for programs capable to meet some of the needs which are being further evidenced and accelerated by the current crisis:

  • Massive need for reskilling: organizations will need to provide better support to employees whose jobs are being disrupted by new technologies.
  • Competency-based education: as the concept of the knowledge economy increasingly motivates employers are forced to innovate and offer learning opportunities to their employees to constantly upskill while automation eliminates routine jobs.
  • Cutting edge online learning experience: organizations and managers will need quality online programs led by great design, relevant content, and intuitive learning platforms developed to make the learning experience simpler and more connected.

In summary, our experiential online programs are an incredibly useful tool for organizations and individuals to supplement topics learned during undergrad or graduate university programs or fill specific educational gaps at work.

Frequently Asked Questions

Participants must participate in four synchronous meetings, and fully complete all coursework in a thoughtful as well as timely manner by completing each week’s assignment by the due date, and proactively contributing to asynchronous case discussions. Additional details will be communicated at the start of the program. Participants will either be evaluated as complete or not complete. No grades are assigned for Data Analytics in Healthcare.

Participants will have access to videos, readings, and Professor’s notes in every prior module as the program progresses. 60 days after the final deadline, participants will no longer have access to the course materials and to the course platform.

At the start of the program a number of small teams will be organized to participate in more personal discussions around specific topics/cases throughout the course. Group projects could be included for corporate programs.

Our online programs don’t provide a certificate. Instead, you get energy points with tangible progressive learning as each program is designed to provide higher education which is for everybody affordable, customized, relevant.  This is by far more effective than certificates, especially for its target audience, young managers and executives looking for programs capable to meet some of the needs which are being further evidenced and accelerated by the current crisis: 

  • Massive need for reskilling: organizations will need to provide better support to employees whose jobs are being disrupted by new technologies. 
  • Competency-based education: as the concept of the knowledge economy increasingly motivates employers are forced to innovate and offer learning opportunities to their employees to constantly upskill while automation eliminates routine jobs. 
  • Cutting edge online learning experience: organizations and managers will need quality online programs led by great design, relevant content, and intuitive learning platforms developed to make the learning experience simpler and more connected.  

In summary, our experiential online programs are an incredibly useful tool for organizations and individuals to supplement topics learned during undergrad or graduate university programs or fill specific educational gaps at work.  

Our program does not provide transcripts, diplomas or Statements of accomplishments. One solution is students can take a screenshot of all the lessons they have completed, keep a journal and develop an electronic portfolio documenting the work they have done on Professor Affinito Programs. 

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