Marketing2018-11-20T14:23:44+00:00

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

THE DIGITAL
AGE

Marketing is going through major changes and reinvention becoming one of the most challenging jobs in the current century.

The job of marketers is changing due to the colliding forces of advertising technology (different types of analytics and digital tools used in the context of advertising), and marketing technology (major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives).

“Marketing in the current century will come down to how well you can design and implement programs capable of meeting all different needs a customer might show at each touchpoint of his or her purchasing journey.”

– LETIZIA AFFINITO

KEY CHALLENGES:

  • To learn how to value and leverage customer data resulting from the new marketing stack of advertising technology, marketing technology and programmatic media buying
  • To design strategies, tactics and initiatives capable of leveraging the transformation of the real-world behavior into a uniform clickstream generated by digital tools, AI, data analytics and the Internet of Things
  • To empower internal and external stakeholders to better empower the digital customer

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