Physician and Patient Empowerment illustrates how to use Internet and digital tools to provide better value for both organizations (in terms of healthcare outcomes) and for patients (in terms of better service and improved health).
A four-week online program designed to deliver an outstanding learning experience and valuable outcomes*.
* This course requires familiarity with healthcare management
“An innovative lecturer and speaker with over 25 years of experience in Strategic Marketing Communications Management, Letizia Affinito, partners with leaders to help them stand out and survive in the current era of disruptive technological change.”
As stated by the World Health Organization, health is more than not being ill but rather “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.”
Only if empowered patients can achieve the health they deserve. The “e” in e-patient can mean many things, but if health is a basic human right, then empowerment is the only “e” ensuring that right.
Being empowered means being able to meet certain fundamental needs (i.e. time, engagement in shared decision making, knowledge-skills-values- self-esteem, caregivers, medical professionals, friends), which healthcare managers need to put in place before they can make accurate, informed decisions about health.
Doctors also have a hierarchy of needs (i.e. right tools, team coordination, safe work environment, competence, skill development, education and training resources, integrity, diligence, empathy, intelligence, civility, flexibility, mental & physical health).
They need to be healthy first—just like patients. Then, they need the right personal characteristics, training and support to be better able to do their job—helping patients.
Empowering patients and doctors assures they can work together. They both have a lot to bring to the table. Empowered patients are better able to collaborate. Empowered doctors are more able to adapt to each patients needs and communicate well to build trust. They need each other. If they support each other, the entire health care system will benefit.
The healthcare industry has a unique opportunity to use Internet and digital tools to provide better value for both organizations (in terms of healthcare outcomes) and for patients (in terms of better service and improved health). By taking this course, you are taking a step forward to seize that opportunity.
Purposefully designed for professionals working in the healthcare industry, this program will provide participants with an exciting collaborative learning experience on the main approaches, tools and a proven framework to improve the development and implementation of physician’s empowering digital programs. Contents offer a step-by-step guide for how companies can develop and implement programs aiming at empowering physicians while empowering patients. It is an engaging how-to/how-not-to program which will include tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices.
This course will help healthcare professionals improve their ability to engage with empowered patients.
It will help healthcare managers answer key questions such as:
While there are courses and programs that focus on specific healthcare managers and stakeholders within different types of organizations, for the Physician and Patient Empowerment program I recognize that effective patient empowerment crosses all organizational boundaries. That is, promoting patient empowerment is a priority for ALL healthcare communicators and this program focuses on how to achieve that and provide better value for both organizations (in terms of healthcare outcomes) and patients (in terms of better service and improved health).
The Physician and Patient Empowerment Program is ultimately designed for senior managers, entrepreneurs and executives who are responsible for developing and implementing online/offline marketing and communication strategies both at large and medium established companies from a number of industries such as big pharma, healthcare, biomedical.
This online program has a max number of 20 participants to increase the level of interaction within virtual class and with Faculty.
In case of open classes, participants will be selected based on two criteria: profiles in line with a quality discussion in the virtual class, including a very good English level; “first in”, based on the date of the application form.
In case of a custom made class, the target and mix of participants will be chosen by the client based on our experience and shared criteria.
Identify physicians and patients’ barriers to engage with technology
Develop and successfully implement a clear and sustainable strategy to empower physicians and patients
Ignite adoption and diffusion of new digital tools to empower physicians and patients
An innovative lecturer and speaker with over 25 years of experience in Strategic Marketing Communications Management, Letizia Affinito, has a Ph.D. in Management teaches Marketing Analytics at Boston College, and both online/offline marketing management topics at Saint John’s University.
Author of the books Empowering the Connected Physician in the e-patient era, Socialize Your Patient Engagement Strategy and e-patient e social media, Letizia is a true volcano, Letizia is led by an innate sense of curiosity and a great amount of sensitivity to the human implications of management. Her motto is “committed to doing good while doing well”. She lives in Rome and Boston and travels most of the year worldwide, researching trends, collecting innovative case studies, and presenting her tools and approaches to lead the disruptive technological change.
Her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Part I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Program at INSEAD.
Explore the topic outlines.
Euros 650.00 (+ VAT + textbooks, cases and readings)
4 weeks, excluding orientation
6-8 hours/week of self-paced learning entirely online*
4 zoom meetings (2 hours/week)
*The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly enrichment activities, should you have the time.
Length:
4 weeks
Program Dates:
04/12 -05/09
Cost:
Euros 650 (+ VAT)
Application Deadline:
March 28
The Physician and Patient Empowerment online program will have a four-week format, and will be extensively based on case discussions and class exercise as teaching method. It integrates rich, interactive media such as videos, collaborative annotations and discussion boards, and other e-learning activities as well as traditional didactic components such as written study guides (program notes).
Early bird participants will be engaged in the case studies selection survey. This will offer an opportunity to include cases which better fit with the class mix specific industries and/or personal learning objectives.
We will use the 60/40 formula, i.e. 60% of case discussion and class exercise, 40% of interactive lecturing. Case discussion is active learning compared to the passive learning of lecturing used by most of the European Universities.
Participants must thoughtfully complete all 4 modules by stated deadlines and collaborate with assigned groups for 4 synchronous meetings.
Do I have to log in at a set time?
How does the learning process work?
At this point, you probably have a few questions, and we’ve got answers.
Enrollment Eligibility
Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the program. We confirm enrollment eligibility within one week of your application.
In case of open classes, considering the teaching method and required interactivity, the enrollment is subject to an application process to guarantee a homogenous class with a manageable number of participants (max 20).
The online program has a limited number of participants to increase the level of interaction within class and with Faculty. Participants will be selected based on two criteria:
The process is fast and simple. After max five days, you will be contacted by e-mail for confirmation with the instructions for on-line payment or via money transfer.
May 2021
Length:
4 weeks
Program Dates:
05/10 -06/06
Cost:
Euros 650,00 (+ VAT)
Application Deadline:
April 30
June 2021
Length:
4 weeks
Program Dates:
06/14 –07/04
Cost:
Euros 650,00 (+ VAT)
Application Deadline:
June 06
Professor Affinito can offer a unique value proposition based on the following four elements:
Immerse yourself in real challenges faced by business leaders across a variety of industries. Each class puts you in the shoes of executives from Amazon, Netflix, and Unilever. You’ll wrestle with the same issues they faced, while problem-solving and interacting with fellow learners from around the world.
Each program is designed to provide higher education which is for everybody affordable, customized, relevant. This is by far more effective than certificates, especially for its target audience, young managers and executives looking for programs capable to meet some of the needs which are being further evidenced and accelerated by the current crisis:
In summary, our experiential online programs are an incredibly useful tool for organizations and individuals to supplement topics learned during undergrad or graduate university programs or fill specific educational gaps at work.
Participants must participate in four synchronous meetings, and fully complete all coursework in a thoughtful as well as timely manner by completing each week’s assignment by the due date, and proactively contributing to asynchronous case discussions. Additional details will be communicated at the start of the program. Participants will either be evaluated as complete or not complete. No grades are assigned.
Participants will have access to videos, readings, and Professor’s notes in every prior module as the program progresses. 60 days after the final deadline, participants will no longer have access to the course materials and to the course platform.
At the start of the program a number of small teams will be organized to participate in more personal discussions around specific topics/cases throughout the course. Group projects could be included for corporate programs.
Our online programs don’t provide a certificate. Instead, you get energy points with tangible progressive learning as each program is designed to provide higher education which is for everybody affordable, customized, relevant. This is by far more effective than certificates, especially for its target audience, young managers and executives looking for programs capable to meet some of the needs which are being further evidenced and accelerated by the current crisis:
In summary, our experiential online programs are an incredibly useful tool for organizations and individuals to supplement topics learned during undergrad or graduate university programs or fill specific educational gaps at work.
Our program does not provide transcripts, diplomas or Statements of accomplishments. One solution is students can take a screenshot of all the lessons they have completed, keep a journal and develop an electronic portfolio documenting the work they have done on Professor Affinito Programs.
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