Customers2018-11-20T14:20:17+00:00

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

THE DIGITAL
GENERATION

The greatest challenge for any company today is facing the implications of digital change. Consumers expect more and more the brands they engage with to provide a flawless digital experience in their interactions.  Companies born before the digital age must substantially transform in order to remain relevant. As Jack Welch said in the year 2000 “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”  Many great brands today are in just this situation.

“The future of business will be shaped by the data-driven interactions that your consumers and stakeholders experience daily.”

– LETIZIA AFFINITO

KEY CHALLENGES:

  • To leverage the disruption and transformation digital tools, machine learning, sensors and the Internet of Things will yield into traditional markets

  • To personalize products, services, and experiences for the new demanding digital generation

  • To overcome the loss of control over the customer relationship generated by the proliferation of digital channels and devices

  • To meet the increasing need to engage digitally with suppliers, employees, stakeholders

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