Healthcare consumers have changed their wants, needs, and expectations. The organizations working in the healthcare industry that understand this implicitly and then deliver to the expectations, needs, and wants of the consumer will do well.
This month, Paul Tunnah reviews a new book outlining the basics of patient engagement, which cuts to the core of how it is an essential component of delivering positive outcomes and value to the healthcare market.
It is hardly news that the healthcare environment has changed and will continue to change for many years to come. Pharmaceutical companies can no longer just sell pills, but must become partners with healthcare providers and patients; ie, they must go 'beyond the pill' (which is often a mere buzzword these days).