Topics2018-11-20T14:25:18+00:00

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

TOPICS

From the impact of new technologies on organizations to the leading forces driving survival and success in the digital era, Letizia Affinito’s lectures are designed to stimulate audiences with thoughtful questions, innovative approaches and global case studies. As a starting point, explore the two topic outlines on marketing and empowerment in the digital transformation era below, and then ask us how Letizia can customize a lecture for your audience.

TOPIC #1

Reinventing Marketing for the age of Digital Customer

We live in a fascinating age – apps and portals that help us to keep up with our daily routines from shopping to wellbeing, home, and entertainment, platforms that anticipate our needs, and robots capable of everything from advanced recommendations to complex surgery. Digital channels, touchpoints and tools/devices, automation, algorithms and AI are transforming not only business, but every facet of our daily life. The rise of digital technologies begs an important question: what are the right steps and approaches to take fully advantage of the amazing opportunities the new digital era carries with it?
In this inspiring lecture, Letizia Affinito, will present a vivid portrait of how leaders can upgrade their capabilities to survive and thrive in the age of accelerating technology transformation. She will present a new approach to marketing and communication to achieve customer-centricity and provide better value for both organizations (in terms of profit) and customers (in terms of better service and improved life). She explains the new context, the emerging digital marketing and communications techniques, and the core elements behind a customer-driven digital strategy. Drawing on her research, teaching and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, she provides a proven framework for improving the development and implementation of customer-centered digital communication programs. It is an engaging how-to/how-not-to lecture which includes tips, advice, and critical reviews that every stakeholder dealing with digital marketing must have in order to be more effective in making strategic customer-centered choices. Letizia’s lecture includes best practices and leading case histories of successful digital communication programs in selected arenas.
Audiences will walk away with fresh insights into the technologies, leading case histories and tools shaping the age of digital transformation, as well as a tailored to do list on how to redesign their marketing approach, reimagine their roles and reinvent the way they make decisions.

TOPIC #2

Empowering the Connected Stakeholders in the E-Customer Era

‘Most digital transformation initiatives are simply not designed to succeed. They fail on communication and empowerment of people who matter far more than assumed and who are all too often overlooked,’ says Letizia Affinito. ‘The companies that will thrive in the near future are the ones not only embracing new digital technologies but breaking the rules by committing to value creation and holistic stakeholders empowerment.’
Digital initiatives built to succeed are no accident. They are a result of deliberate and human centered design decisions smart leaders are making today.
Drawing on her research and consulting practice, as well as on the practical experience of managers in medium-large organizations worldwide (case studies), Letizia will provide a proven framework to improve the development and implementation of stakeholders’ empowering digital programs in selected organizations, a step-by-step guide for how companies can develop and implement programs aiming at empowering key stakeholders while empowering customers. It is an engaging how-to/how-not-to lecture which will include tips, advice and critical reviews that every manager must have in order to participate in the evolving business system and be more active in making strategic customer-centered choices.
In this lecture, Affinito will outline the lessons learned from leading global companies on leveraging disruptive innovation, adopting a data-driven mindset and leading change through digital transformation.

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